Eco Farm Mikata Co.,Ltd

Original nonsweet umeshu called [BENICHU]

Speaking of umeshu, the plum sourness and soft sweetness are combined to represent the Japanese fruit liqueur. Not only are we valuing the production of umeshu, but we are also working on unique product development. Because the needs of consumers are countless (sweet flavor, dry taste, low or high-alcohol, etc.), we are challenging ourselves to develop non-existent taste, and we are increasing little by little the number of nonsweet umeshu drinkers.

The region of Wakasa in Fukui Prefecture has been a plum producing area since 180 years. We are devoting ourself to use only fresh raw materials and to produce aromatic umeshu. We are using a type of umeshu called [Beni-Sashi] which is diffcult to harvest and rare. Our product has been named [Beni-Sashi] because the sun is making the surface of the fruit slightly reddening, and because on the fruit it seems like lipstick have been applied.

PRODUCT LISTS

  • BENICHU38°

    This umeshu is made to please men as it is sugar-free (no sugar added) but has a high alcohol content, 38%. The sourness of the plum is brought out to give a new sensation while drinking this liqueur. We recommend to drink it on the rocks or with soda. Our product has won the iTQi 2018 Superior Taste Award.

  • BENICHU20°

    This umeshu is made to please women as it has a very low sugar content, and an alcohol content of 20%. This product is a classical umeshu thanks to its good balance between the alcohol feeling and its pleasant savory taste. Our product has won the iTQi 2016 Superior Taste Award.

  • BENICHU19°

    Oak casks are refilled with this undiluted umeshu which is stored thoroughly more than 3 years to create a mellow and strong flavor.
    This fine item is also popular as a gift thanks to its characteristics: a fragrance reminding a brandy, and a tick taste. Each year, we are providing 1000 bottles as a special edition.

COMPANY OVERVIEW

BUSINESS TYPEManufacturing industry
PRODUCTSUmeshu (Liqueur)
ADDRESS59-13-1 Torihama, Wakasa-cho, Mikatakaminaka-gun, Fukui Prefecture
MANAGING DIRECTORAkira Shinya
ESTABLISHMENT1st September 2000

Management philosophy

We are using efficiently agricultural, forestry and marine products to create popular products before establishing our products' brand. This process is our company's existence value. From other parties' position, our company is creating products based on the consumers' perspective and we have a high professionalism.

Message

We are using efficiently agricultural, forestry and marine products to create popular products before establishing our products' brand. This process is our company's existence value. From other parties' position, our company is creating products based on the consumers' perspective and we have a high professionalism.

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